Newsletter Tricks

 For this week in class, I am creating email newsletters for my Bella Luna Keepsakes music box business. I have learned that creating a newsletters for a business is tricky, because "less is more". That's harder to accomplish than it sounds, because it takes time to compound the most important material into short phrases or statements. 

I also have realized that I appreciate email newsletters more than I thought. In studying to create a newsletter myself, I have researched email newsletters from other businesses, and realized I learn more about my favorite places to go, from newsletters. 

Though social media posts have their place, email newsletters are unassuming, passive ways to bring information into the lives of the consumers, such as myself. I find that I don't feel as much pressure to buy, don't scroll through as quickly, and think deeper about products when I read through an email newsletter. Because of this realization, I will work harder to make a newsletter more effective, and pay extra attention to details in newsletter I receive from other businesses. 

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